Who We Are

We are an active lifestyle brand based in Los Angeles, CA.
Our name is a play to allure which means to entice by charm and attraction.

Aleur’s goal is more than just staying active. It’s about bringing inner motivation. It’s about being inspired by your surroundings and bringing a forward movement into your daily life in a fun and enjoyable way.


Aleur rose from the idea of bringing fun to being active. We aim to motivate movement and workout in an alluring and playful way. Our collection consists of basics, simple designs and colors utilizing seamless styles & techniques.


The Aleur Explorer Paddle Boards are our do-anything, go anywhere inflatable standup paddle boards. They’re built for personal adventures, quiet moments, and a safe place to just breathe. Our boards are made of the highest quality military grade material meant to handle both fresh and salt-water. Now’s your chance to take your meditation, yoga, paddle surfing  skills to the sea with us.

Whether you're using our paddleboards or working out, our pieces are inspired by the beaches of California to be worn in your everyday and active lifestyles. 

xo Aleur